OUR APPROACH
Discover
Deep Dive
Deep Dive
The discover phase combines observations and feedback via:
- Straightforward and sincere meetings with the school team
- Supervised focus groups with parents and students
- Experiencing school tours, upcoming open days and events
- Joining learning walks or lesson observations
- Learning about the local and surrounding area
Deep Dive
Deep Dive
Deep Dive
The deep dive phase is deeply rooted in data and analytics:
- Survey launch – parents, staff and students.
- Mystery Shop Launch – enquiry process, open day and events.
- Market Research – understanding your competitors.
- Catchment Analysis – your past, prospective and current families
- Customer journey mapping – touchpoints from enquiry to enrolm
The deep dive phase is deeply rooted in data and analytics:
- Survey launch – parents, staff and students.
- Mystery Shop Launch – enquiry process, open day and events.
- Market Research – understanding your competitors.
- Catchment Analysis – your past, prospective and current families
- Customer journey mapping – touchpoints from enquiry to enrolment.
- Data Analysis – delving into your in-year and multi-year pipeline
- Digital Marketing Review.
- Offline Marketing Review.
Deliver
Deep Dive
Deliver
The deliver phase is all about giving you clear actionable strategies:
- Strategic Marketing Plan – focus on building brand awareness and quality lead generation
- Admissions Strategy – focus on tactical activities and processes to drive enrolments
- Digital Marketing review - feedback and actions
- Offline Marketing review - feedback and action
The deliver phase is all about giving you clear actionable strategies:
- Strategic Marketing Plan – focus on building brand awareness and quality lead generation
- Admissions Strategy – focus on tactical activities and processes to drive enrolments
- Digital Marketing review - feedback and actions
- Offline Marketing review - feedback and actions
- Mystery Shop - feedback and action plan
- Surveys - feedback and action plan